Enterprises should never put all eggs in one basket - Money in advertising.

In order for a business to succeed, it must put more money in advertising.

It's the highly debated issue whether the enterprisers should put more money in advertising or not, and this topic can approach several angles due to its complexity. While some entrepreneurs believe that only invest more money into advertisements can bring a lot of benefits to enterprises so that the business will succeed, others asserts that the company should spread the risks to put the money not only in advertising but also other aspects such as innovation skills, products research and so on.

Deliberating over the issue, I believe that the enterprises should never put all eggs in one basket; therefore, I would like to show some of my opinions. Indeed, advertising some news like products introducing, sale information and so on can promote company's product or raise company's exposure rates. However, the enterprisers should consider and investigate whether people really interest in advertisements at first because sometimes people don't want to take their time to read or watch the advertisements. Thus, the enterprisers invest a lot of money to advertise on mess medias like television, internet, newspapers and so on is in vain and inefficient ; at the same time, the company will waste their money.

In addition, I think the product quality is the most important thing to both enterprises and customers. Sometimes the advertisements seem to be more exaggerated than practicality. If the people buy and use the products and find that the product is not the same useful as their expectations, people will lose their confidence on the products and even company. Therefore, the company will become negative image in people's hearts. That's why in my opinion, the product quality is the most important; besides, the company should spend money on supervising and researching so that the company can guarantee their products as much useful as people's expectations.

In conclusion, with the reasons mentioned above, I think that the enterprises spend money not only in advertising but also on their researching products and investigating how many people really interest on it. There is a saying " never put all eggs in one basket.

- "s" is not needed.

Plus, always write the prompt of the essays! agree or disagree? own opinion?

It is always better you include the purpose of your writing (IELTS, TOEFL, GRE etc.) in the title.


Yes, Abdurasul is right. you should include the full prompt with your essay so that other members can provide you with more meaningful comments.

The first thing the reader sees is your layout, which shows whole of your essay. If the layout is difficult to read, which is let's say: no spaces between paragraphs, then he/she immediately knows your writing needs more work to read. Hence, I suggest you to leave one space every time you open a new paragraph.

A writer needs to keep in mind that the intro is often what a reader remembers best. Your intro should be the best part of your essay. If you could, state your own opinion in the introduction itself with a statement expressing your opinion very clearly. That helps you take the reader in your desired direction.

Yes, also you should have included your prompt in the post so that we know what it exactly expects from you. Accordingly we could have aligned our comments :)


This sentence is too very long. Split it to two sentences and it would read much much better :D
Also, what is your opinion about the issue? It's nice to conclude your introduction with a clear statement that expresses your view on the issue :)