please help me edit this essay.
Innovation and technology; it is the cornerstone of our modern society and also the foundation of tech savvy companies such as Apple Incorporated. To succeed in today's demanding markets, and especially in the information sector, these companies need to appeal to the increasing, technologically conscience demographic of today. Apple's advertisement of the iPod Touch does so through the use of imagery and its associative meanings, ethos appeal and pathos appeal, in their attempt to convey to the consumers that they have the most revolutionary and innovative products on the market.
When first glancing across the promotional webpage for the iPod Touch, images of three iPods dominate the screen; two of which display a picture of two interracial acquaintances in an apparent video conference call. Their facial expression is of bliss and happiness, as if they have never seen each other for some time. In this image, a perfect example of visual "associative meaning" (Myers 146), Apple tries to convey to the consumer that video conferencing is the better and more preferred way to communicate with colleagues. With further analysis, the individual pictures themselves reveal Apple's attempt to associate their product with students and or educated people. The female's background environment suggests she is a student possibly living in a dorm room with a bulletin board, depicting a well-organized and structured individual. The male's background picture consists of books and a book bag, further implying he is a student; however, his environment is of bleachers in an outdoor stadium suggesting that he is an athlete with the associated attributes of discipline, determination, and hard working.
Apple also uses ethos extensively to promote their products. They stress the quality of their product through the description that it is made from "engineered glass... and stainless steal" (Apple 2010) that it is from the highest quality. "Holding one is all the proof you need" (Apple 2010) is also another ethos appeal that tries and legitimizes their product.
However, it is Pathos that dominates the majority of Apple's advertisement repertoire. They play on emotions and ideologies to try and appeal to the consumer. An example of this is their uses of the ideology that we, as technological consumers, want the latest and greatest technologies. In their promotion of the new iPod Touch, they emphasis the device's "HD Video Recording" (Apple 2010) capabilities and say, "Ready, and Action" (Apple 2010) appealing to our desire to produce good qualitative work and that by using their HD camera on their device, you will help us somehow produce qualitative videos like movie director. This "Ready, and Action" (Apple 2010) is also an example of a "weasel word" (Unit 2: Week 4) that implies a meaning but does not actually claim it.
Apple's advertisement of the iPod Touch, through the use of imagery, ethos and pathos appeals greatly distinguishes them from the competition. They use great imagery to appeal to the student market and subsequently the intellectual market, ethos appeals to boast the quality and credibility of their product, and pathos appeals to convince consumers they are innovative and leading edge. Their effectiveness can be simply seen through the success of their products.
number agree =ment:
Innovation and technology; these are the cornerstones of our modern...
...with the associated attributes of discipline, determination, and the ability to work hard. --- hard-working was an adjective, to it did not fit on the list.
appealing to our desire to produce good qualitative work and that by using their HD camera on their device, you will help us somehow produce qualitative high-quality videos like movie director.
Alright, this is pretty good! I have a slightly different understanding of pathos... emotional appeal... I don't think you have a very good example of pathos. You are saying "Ready, Action!" appeals to our desire to have high quality?
I think a better example of pathos would be if they said, "Please but an iPod! We need the money!"
:-)
