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Whether the power of advertisement or the real need of people?


vananhnguyen 2 / 5  
Jul 21, 2013   #1
Nowadays, advertising activities are regarded as a crucial marketing strategy in order to create a huge profit in the majority of companies. Thus, there remains some debates that this enormous financial resource merely shows the strong dominance of advertising and not customers' actual demands. I personally agree with this idea, however, what I want to emphasize that something should be advertised in this way to suit modern life. Some reasons are as follows.

First of all, it is undeniable that advertisement links between buyers and products through images, logos as long with slogans attached in packaging simultaneously. In addition to the information of ingredients as well as origin of goods, they are of important tools to attract customers. For my experience, it is believed that spending a considerable amount of money on buying a weight lose product is considered as a silly behaviour, however, there has been a number of people willing to buy it. The suspicion is disappeared by the promise of a beautiful body which sellers establish in customers' mind by advertising.

Further and even more importantly, consumer behaviour is frequently dominated by current fashion trends, not comes from the real needs of daily life. Admittedly, human being is susceptible to surrouned environment, not apart from the way of using money at the present time. As a simple example, most of people were ready to cost approximately $690 to owe an Iphone 5S of Apple although their purpose was only to compare with old mobile phone how the difference were. Moreover, even for many, not having a smart phone was a shame.

Notwithstanding, advertisement also has some remarkable effects on helping people approach to latest and best products as quickly as possible.
By way of conclusion, it is essential to balance what people really need and what the messages of advertisement reflect.
jkjeremy - / 380 72  
Jul 21, 2013   #2
What's the exact question you're answering? Don't put it in your own words.

How long does this need to be?
OP vananhnguyen 2 / 5  
Jul 21, 2013   #3
I'm sorry.
The exact question is that "Today, high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

To what extent you agree or disagree?". (IELTS writitng task 2).
Please check for me.
Many thanks.
jkjeremy - / 380 72  
Jul 21, 2013   #4
"Today, high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent you agree or disagree?".

Well, let's do a super-brief outline...

DON'T look at your essay while you answer these questions:

1. Do you agree with the statement? YES or NO.

2. Write ONE sentence identifying a reason WHY the statement is true or false.

3. Write ONE sentence identifying ANOTHER reason WHY the statement is true or false.
dumi 1 / 6,925 1592  
Jul 22, 2013   #5
however, what I want to emphasize that something should be advertised in this way to suit modern life

... This is confusing :(
The main issue I see with your essay is that you do not address what your topic expects. It's about advertisements get people to purchase stuff that they really do not require. You need to align your writing with the answer to this question.
Pahan 1 / 1,906 553  
Jul 22, 2013   #6
Nowadays, advertising activities are is regarded as a crucial marketing strategy in order to create a huge profit in the majority of companies.

... sounds better..

I personally agree with this idea, however, what I want to emphasize is that something should be advertised in this way to suit modern life.

..This sentence is somewhat unclear to me..

First of all, it is undeniable that advertisement links between buyers and products through images, logos as long with slogans attached in packaging simultaneously.

...Hmmmm let's rephrase this shall we?
An advertisement creates a link between the buyer and the product by attracting the buyer to the product. This is done using creative images, logos and (please think of something because I'm all out..) that pleases the buyer.

The suspicion is disappeared

..Incorrect grammar.. You can't use 'is' because 'disappeared' reflects the past tense..
OP vananhnguyen 2 / 5  
Jul 22, 2013   #7
I understand your comments. Thanks for your feedback. I will send my essay as quick as possible.


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