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IETLS - advertising and consumer goods. What are the real needs of customers?


answers: 5
Apr 16, 2011, 12:51pm   #
Topic- Today, the high sales of popular consumers goods reflect the power of advertising and not the real needs of the society in which they are sold
To what extent do you agree or disagree





The consumer goods can be described as basic necessity of buyers' to meet day-today life requirement and with the help of advertisement, the manufacturers are able to reach the potential buyers. Therefore, I agree that advertisement plays a key role in hiking sales and promotion of goods. However, I disagree that it ignores the right needs of the community.

Firstly, needs of individual varies from one another. The disposable income not only gives right to consumers to select a right commodity for themselves but also, to decide how they would like to spend their money. For example- average income family or a person will not exceed limit to purchase an item that does not fit into his budget . Here the role of advertising was to created an awareness among the mass. Advertising had least influence on that consumer in decision making process- that is, a decision of not purchasing an item.

Secondly, due to globalization consumers are informed and better educated not to fall in trap of advertisement. These days, consumers are shifting their preferences to social, environmental goods and often manufacturers of these goods have a reputation, that they would not risk by making a false marketing or letting unauthorized person access their name. Bodyshop is a world renounced example and first of its kind to support campaign that said no to animal products and testing. Here they showed a true picture about themselves which made them favorite. Thus, it proves advertisement does not ignores the needs of society.

Finally,advertising is contributing towards society by encouraging common mass to buy those consumer goods which donates a small portion of their profit percentage to NGOs. In India, for every purchase of Whisper, Pantine (all products) contributes a small profit to NGOs to support education for those children who live in poverty. On the other hand media is more active ever than before, covering small details of every advertising and continuously pushing government and regulation to take legal action if an advertisement makes a false promises about the quality. A large number of legal case on the manufacture of Fair & Lovely is one of the example. Thus, encouraging manufacturers to use true evidence for the promotion of their good by the means of advertisement.


In my opinion, advertising neither effect consumers buying decision nor manipulates phycology of consumers's mind and not to forget it is helping NGOs. It only helps in making a product known and the sources of its availability. The government action even further guards the interest of common mass.Advertisements are more like an empty frame. You will see only what you want to.

Apr 17, 2011, 12:05pm   #
Hi Neeta

this writing is more decent in comparison with your previous one. As you told and is obvious in this essay it follows a hierarchy and the reader coherently can follow your reasons and examples. I just found a minute problem, which it might be related more to your native language. I am not sure about your mother tongue but for my language, "Farsi" I have the same problem. In our language the sentence structure is longer and in comparison with English it is a little more complicated. the best way to tackle this problem is to write shorter and more simple sentences.

For example:

1-"The consumer goods are basic necessities of buyers which needed their day to day life requirements. By advertisement the manufacturers try to reach those goods to their potential buyers. Although , the advertisements can paly a key role in promotion of some goods, I believe the people buy what they need rather than what they hear or see about them."

if you see on the next paragraph easily you are able to omit some of the repetitive aor long sentences and make them more coherent and easy to understansd. there is a very good book for TOEFL nemed "Delta key to the Next Generation TOEFL" in pages 430 - 431 and 436-438 of this book you can find some exercises which sre very useful snd explain better what I mean. you can find the book free pdf file online and if you could not find that let me know to send it by email.

2- Hanging around the internet I found a file about "Plague words and sentences in IELTS". In this material I found that it is not correct to use the "Adverbial form of First, Second,..." I don't know why but i think is better to know.
some other correction can be

3- It is a good idea to use a vrieties of words in order to show your vocabulary, but try to not use some words which seems new and might be improper at your sentenses. For example: " disposable income"




Firstly, needs of individuals varies from one to another. The disposable family income not only gives right to consumers to select a right commodity for themselves but also, to decide how they would like to spend their money. For example- average income family or a person will not exceed limit to purchase an item that does not fit into his budget . Here the role of advertising was is to created an awareness among the mass. Advertising had has the least influence on that the consumer's in decision making process- that is, a decision of not purchasing an item.

Secondly, due to in globalization consumers are informed and better educated not to fall in better aware of falling in the trap of advertisement. These days, consumers are shifting their preferences to social and environmental impacts of goods and often manufacturers of these goods have a reputation and the reputation of manufacturer in these issues.. , that they would not risk by making a false marketing or letting unauthorized person access their name.. For example the "Bodyshop", a known cosmetic retail store in the world, is popular because renounced testing of its product on animals. Bodyshop is a world renounced example and first of its kind to support campaign that said no to animal products and testing. Here they showed a true picture about themselves which made them favorite. Thus, it proves advertisement does not ignores the needs of society.


sorry, I found the rest of the sentence repetitive which cut your points in test



Finally, allocating a part of the profit from selling of some products for humanitarian purposes can be a good incentive for their popularity. For example, in India a small proportion of the profit in purchasing some products such as Whisper or Pantene can be sent for education of the kids who live in poverty; however there are a continous observation from the government and people to be sure about the accuracy and detailed rout of these spending.

Again sorry



Finally, advertising is contributing towards society by encouraging common mass to buy those consumer goods which donates a small portion of their profit percentage to NGOs. In India, for every purchase of Whisper, Pantine (all products) contributes a small profit to NGOs to support education for those children who live in poverty. On the other hand media is more active ever than before, covering small details of every advertising and continuously pushing government and regulation to take legal action if an advertisement makes a false promises about the quality. A large number of legal case on the manufacture of Fair & Lovely is one of the example. Thus, encouraging manufacturers to use true evidence for the promotion of their good by the means of advertisement.


In conclusion my opinion, I believe the advertising neither effect consumers buying decision nor manipulates phycology of consumers's mind and not to forget it is helping can be a help for some good cuses. It only helps in making a product well known and the sources of its availability. The government action even further guards the interest of common mass. Advertisements are more like an empty frame. You will see only what you want to see.

Good luck and keep try on writing
Aria
Apr 18, 2011, 01:53am   #
@Aria

wow! that's a very good feedback somebody gave me in years. I'm learning my mistakes finally. Thank you. Thank you so much. It's a remarkable job.

I'll be grateful if you can send me by email. My email- dare.devil99@rocketmail.com


Thanks & Regards
Neeta
It would be great if you could sum up your main idea in a single sentence and put that sentence at the end of the first paragraph. Add that excellent, powerful sentence that expresses your main reason for this opinion.

...guards the interest of common mass public.

You have great topic sentences! The essay has good structure already, but I really think it will be cool if you add that thesis statement to the end of the first paragraph. Instead of just stating your opinion, express the concept that makes you have this opinion. :-)



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