Many people are of the opinion that this increasing volume is the result of advertising
rather than the real needs of society.
one of the motivations for goods
consumption. Advertising is a very convenient way for customers in their purchase because it informs
them the new-launched products and main features of those products
just by sitting in front of a television, computer or just by listening to the radio. Advertising also contributes
partly to the desire of customers in buying a product. This case happens more often to the categories with their idols using the products. They would like to mimic them, sometimes just want to be as fashionable as superstars.
They may like watching the advertisements, they may staring hours at a poster or banner and admire them much but finally, the needs will be
the main factor leading to their decision in buying a product.
Needs here is not only the basic demand, but
it can also be
the needs to be outstanding, to be sophisticated and fashionable.
In a nut shell, people are now active in their expenditure. Advertising is just a motivation for larger amount of the consumption; it makes no force on the customers in their purchase
. Consumers themselves have the rights
to decide what to buy due to their needs, with needs here is defined as above.Note: "Purchase" , not "
purchasing". "Rights" (authority), not " right".