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IELTS;High sales are due to requirements, not because of power of advertisements


answers: 7
Aug 25, 2012, 08:32am   #
Today, high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent you agree or disagree?


In today's competitive world, the domineering factor that determines the success of many manufacturing companies is, to invent a new product based on the real needs of the society. There has been much debate over the topic whether success of a consumer good is as a result of intensive advertising or because it is because it is closely related to real needs of the society.

We must acknowledge that success would not eventually follow by just inventing the product. It has to be introduced to the society through certain means of advertising. Therefore many companies provide major share of their budget for introducing the new product to the society. This shows the importance of advertising in determining the success of a product. In fact, there are many products which meet the requirements of the society, but failed to provide fruitful results due to lack of proper knowledge about the product in the society.

Nevertheless, people would not buy any product if it does not meet their needs. During the initial period, when a new product is introduced, high sales of the product may be because of advertising. But, as the time proceeds people would be reluctant to buy the product if does not serve their purpose which would eventually result in failure of the product. Moreover, the needs of people are not constant over a period of time. Therefore many companies give equal importance for inventing new products based on the current needs of people in the society.

By considering these factors I would like to conclude that inventing a new product is equally important to advertising the product to the society, however the former wins a slight advantage in comparison. Therefore high sales of consumer goods are largely as a result of meeting the requirements of the society not just because of intensive advertising.
Aug 25, 2012, 10:35pm   #
You display excellent writing skills......... good vocabulary. I have a few suggestions for you ;

I feel it is good to state clearly what is your opinion on the debated topic in the introduction itself. It takes your reader in your desired direction.

Also, this type of tasks expect you to support your arguments with real examples. So provide an example for each and every reason in your body paras. That'll earn you more marks for sure. For example, your second body para emphasizes the importance of reaching out to the public on a new product. So give an example of an instance where some product failed without aggressive advertising; Or a situation where a company could have had more sales had they reached out to the public more effectively.

Overall, you have done a good job........... good points, good language, good presentation............ So GOOD LUCK :)
Aug 26, 2012, 01:49am   #
"In fact, there are many products which meet the requirements of the society, but failed to provide fruitful results due to lack of proper knowledge about the product in the society."
A very good example is electric cars on road which is already in use.

"Moreover, the needs of people are not constant over a period of time." In my view people always like to buy those products which has lot of features for example handy/smooth/soft/precise/cheaper, if the company do not care those ideas the product launched in market would fail. Need of people majorly not constant over a period of time. But, there are few products for example trustworthy/energetic Indian herbal medicines "Chawanprash" which should be globally advertised so that it can reach every corner of globe.
Not only product but also there are ideas/schemes for example bank advertisment/housing loans/housing construction with lot of innovative schemes.
I totally agree with dumi whatever she/he has said
Aug 26, 2012, 06:06am   #
Over all good structure and good connection between paragraphs.

I also feel its good to give your opinion in introduction itself. My suggestion is bring in more ideas for both the sides of the argument and express them clearly and coherently. As pointed out by other reader provide some examples to support your side, this will really make your essay look more attractive.

Good Luck.
Aug 26, 2012, 10:14am   #
Over all good structure and good connection between paragraphs.

I also feel its good to give your opinion in introduction itself. My suggestion is bring in more ideas for both the sides of the argument and express them clearly and coherently. As pointed out by other reader provide some examples to support your side, this will really make your essay look more attractive.

Good Luck.
Aug 26, 2012, 03:41pm   #
i have read from a book (writing for ielts)Introduction should describe the situation or the problem ,discuss the opposing opinion and the writer's opinion as well. Give examples for each argument in paragraph 1 and 2.



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