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Marketing Supplement for Emerson/ Choosing the major


paigeevaa 4 / 9 3  
Jan 4, 2013   #1
In July of 2012 Americans watched over 9.6 billion video ads, which is a total of 3.9 billion minutes. The internet and the media that grew from it have changed the way companies market their goods. Online advertising is making significant growths each year and companies are changing from traditional methods of marketing to online advertising. Online marketing saves money for companies and reaches more target audiences.

I grew up in this technologically advanced era that has spawned new ways of advertising. I have been exposed to the enormous shift in the way products are sold. And I believe this change is not going to stop, with all the technological advancements, new social networking sites, and growth in media's presence online, the marketing world is going to have to keep adapting to an online advertising platform. I want to be part of the growth in advertising. I want to find new ways to market people's goods. I want to right in the middle of the change the marketing world is making. I believe that Emerson College's marketing program will give me the communication tools and experience necessary for reaching my goals.

As you know, the academic programs at Emerson College are focused on communication and the arts. Please tell us what influenced you to select your first choice major and, if applicable, your second choice major. If you're undecided about your major, what attracted you to Emerson's programs? Please be brief (100-200 words).
Kitsumi 4 / 97 16  
Jan 4, 2013   #2
Overall, it's an average essay. The introduction was nice and provided some interesting stats, and it was a clever hook. However, your second paragraph feels like you're just listing. You have a lot of "I" sentence starters. Try to vary your diction a bit more.

Also, this essay can be used to apply to any college. What is it specifically about Emerson you like? If I replace the name with another university's, will I still get an understandable essay?
Kitsumi 4 / 97 16  
Jan 4, 2013   #3
And I believe these changes will continue, advanced technology, new social networking sites, and online media presence, the marketing world is going to have to keep adapting to an online advertising platform.

And I believe these changes will continue as advanced technology, new social networking sites and online media presence increases. The marketing world is going to have to keep adapting to an online advertising platform.

These programs and more offered by Emerson

These programs will give me the...

Marketing, and the Marketing Program at Emerson , will

Marketing will...

You don't need to add "by Emerson" or "at Emerson" at the end of every example.


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