My question is, how important are both of the essays for the Milwaukee campus?
Nevermind how important they are. Stay up all night tonight reading inspirational books and writing down ideas for each essay. You can achieve something excellent with these essays. Even if the school did not exist, this would be meaningful. Do this for yourself, and it will be brilliant.
For the first one, write a story from the perspective of someone characterized by enthusiasm. Write about your life as the life of someone gifted with the ability to encourage others. Do not blow your own horn, but simply tell the story. When someone tells a story, s/he can be quite impressive. I read Barack Obama's blogs recently, and, no matter how anyone feels about his politics, you must admit that he has passion. This is what you can accomplish with essay #1.
Essay #2 is a great opportunity. What do you want to say to the person that is making this decision? Use these opportunities. Good luck! It is great that your grades are excellent. Make the most of college, working in a
heart-ful way. Express yourself and work hard, starting with these essays! This is as meaningful as life gets! :)