Completely unrelated, but have I been precluded from making new threads?
I tried in various sub-forums to no avail.
Edit: I feel I should make a few comments related to the first post, in order not to appear rude.
If I was in your position, my essay would necessarily center on the following considerations.
"Why do you deserve the scholarship?"
It's not off the wall to ask applicants why they are deserving of a scholarship. There is only so much money to around; resources are limited, and they'd like to know that they're investing their money in the right person.
Sean was right on in saying that you should identify the criteria which the distributor of the scholarship is interested in. I think more often than not, they take into consideration both your financial circumstances, and your worthiness in terms of competence and merit.
Naturally you'd like to explain why you chose their university -- presumably the one which will be awarding the scholarship. After you delve into that a bit -- why that university is just the right fit -- proceed to explain that you have a passion for finance. Demonstrate this with some abridged, but advanced commentary on different aspects of finance. You could creatively parlay the field of finance into your less than favorable personal finances (a fair presumption on my part?). Show that you have what it takes to excel, but unfortunately you face an obstacle that you cannot help, hence why you are asking their help to remove this impediment and in so doing, contribute to the educational spectrum, your future dreams and aspirations, and the betterment of the world.
Synopsis: Their money put to your use, will be a very good use.
Mustafa