I became interested in Columbia when I was emailed about the amazing research facilities. As I continued on the body of the email, I became aware of the strong bonds that form between students and professors at Columbia. These two things are what I am most interested in a university. Advancements in technology are constantly being made due to the immense amount of research being done. I have succeeded in high school due to self-motivation and support from my parents and teachers. At Columbia, I know I can succeed because of similar support.
Oh!! Okay, for this, you need to show that as a result of the email you researched the school and talked to more people. Don't let the reader think you chose the school based on a single email advertisement. :)
Kevin, EssayForum.com