Bucknell supplement - what to write exactly?

I am preety confused about what exactly is the university searching in a applicant. Besides , what am i supposed to write in the supplement question.

What are the three things you want the bucknell committee and the student to know about you ?

In my view if I were a member of committe I always want to know what are the diffrences in bucknell and another college?, Why you chose bucknell?,what qualities bucknell has?
You can understand.

They first want to know about you, and how well you can tell them, your language and communications skills. Next they want to know why you think Bucknell is a good choice for you, a better choice than any other college would be. Then they want to know what it is about Bucknell that is special to you.

So start with these things, and add more as they occur to you.

thanks for the reply