Your approach might be to complicated, with the business plan and all.
I LOVE the idea, though! The idea, itself, is complex. I think there is little difference between the survival of the fittest in legal vs. illegal business.
When I say that it is too complex, what I mean is that you might not need the business plan. How about showing similarities by interviewing people who are experienced with leaders in both settings, and then do a narrative analysis (qualitative) to show similarities and differences. This will be theory-generating, qualitative research.
Want to see a relevant and fascinating study? This is qualitative, and it is ethnographic: amazon.com/Search-Respect-Structural-Analysis-Sciences/dp/05 21017114
You do not want quantitative unless you want to compare numerical outcomes of business exploits.
Check out that link above, and see if you get some inspiration.
Kevin, EssayForum.com