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If you are limiting yourself to "what kind of information a student needs," then you can divide it into a handful of categories. Information about the topic, obviously. That would be the research element mentioned by Tyler. Information about the format would come next. So, what are the conventions of a narrative essay, an argumentative essay, a speech, etc. Information about what constitutes good writing in general, would probably also be helpful. You would probably want to work in information about the audience, too. So, what are the views of the people who are likely to be reading the essay. If it is being submitted for marking, what are the preferences of the professor when it comes to writing style. That sort of thing.
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