How to write a good advertising article?

Hi! Everybody!

My job is website promotion and now I am promoting these two websites: ****.com & ****.com. So I would like to write some good advertising articles for them. But I don't know how to write. I beg for your help here! Millions of thanks!

Greetings!

With any website it's important to remember that people can't visit it if they can't find it! So, first of all, the websites must be set up so that their keywords--the ones people will use in an internet search to find the site--are used properly and often on the website's home page. Then, you want your promotional advertising to also capture the essence of the site by using those key words effectively in the ads. Think about the strengths of the website--what is it designed to do? Sell a product? provide a service? and make sure that your ads can immediately capture the attention of someone who is not only actively looking for such a site, but who might be drawn in to it just because it sounds interesting. Make the most important words the most prominent ones; don't clutter up your ad with extraneous information that might be confusing. The function of your ad is slightly different from that of your website--you want it to make people go there; once there, your site must sell itself. So, stress what makes your site better and different, e.g., lower prices, or a service which is unavailable elsewhere.

I hope this helps!

Thanks,

Sarah, EssayForum.com