Greetings!
No need to apologize; that's what we're here for!
Michael reiterates Williams' (is the apastrophe in the correct spot?) - Good question! There are some scholars who maintain that names ending in "s" which are not Biblical or ancient names require two, like this: Williams's; however, I have personally never liked that and think that your way is perfectly acceptable.
main priority of customer
satisfaction; therefore, as the company began to
become more popular, all changes were made based on the customer.... - Do not capitalize after a semicolon. I made a couple of other changes, too. (But congrats for knowing that a semicolon was usable there!)
Note the particular way eBay spells its name:
There was no other company like eBay; therefore, the company had the freedom to try new things and not worry about competitors too
soon after the company began. But as more e-commerce websites began to appear at the end of the
1990s, the company had to fight to for its brand name and special features.
its success. Unlike many of
its e-commerce counterparts - Strangely enough, the possessive form of "its" does not contain an apostrophe; same thing with "yours" and "hers." Only use "it's" when you mean "it is."
Good luck!
Thanks,
Sarah, EssayForum.com
Sarah, EssayForum.com