Help with Globalisation of Sport Essay...

Hello,
I am currently trying to write an essay on globalisation of sport - the full question is:
"Modern sport and the media have developed simultaneously and symbiotically, supplying each other with the necessary resources for development: capital, audiences, promotion and content." Critically discuss this statement in relation to the changing nature of professional sport in the UK. (2000 words)

As you can see it is a rather long-winded question and I'm not sure how to approach it in terms of structure and content such as examples. I would really appreciate some help/insight or any ideas?

Many thanks
Adam

Good evening :)

This is not exactly my area of expertise, so I'm not really sure how much valuable assistance I can provide on this one. What about starting by looking closely at the changing nature of professional sports in the UK and then connect those changes to these two areas? For instance, how have the sports provided the media with money, spectators, events, and sponsorship? And on the other hand, how have the media given pro sports money, people to watch (TV?), sponsors (here in the U.S. NASCAR is the promotion King. Every inch of the cars, the stands, the track, the infield, etc. is covered in ads from sponsors. Some of the funny car/top fuel sponsors pay millions of dollars to get their decals on the car for fractions of seconds at a run.) and content (events: games, meets, etc.)? How is this different than say, a decade or two ago?

I hope this has been some help to you :)

Regards,
Glroia
Moderator, EssayForum.com