Corporate Case Study, XXX-Car

Dear Moderators and members.

Kindly provide some tips/approaches to tackle the answer (in essay form) to the problem quoted below:-

XXX-Car, once the "No.1" of the local corporate world, is recently undergoing one misfortune after another. Plagued with perceptions of inferior product quality, outdated product design, and exorbitant prices, coupled with reducing protection level from the government, XXX-Car, has not been able to compete, not only with the "foreign brands" but with the other national car makers as well. Its share prices at the local stock-market has been badly affected and in spite of its recent pleasant surprises in the forms of its new "Sport-Y" & the "Explorer-Z" model, most analysts recommend to downgrade XXX-Car from "Hold" to "Sell", reflecting market sentiment at large.

You are the newly appointed MD of XXX-Car, and your IMMEDIATE TASK is to turn around XXX-Car's fortune. Equipped with years of experience in corporate sectors, both at the operational & strategic positions, much is expected from you.

Based on what you have learned about competitiveness & organization strategy, along with your own reading & experience, DISCUSS various strategies (corporate, business, functional) that you as the new CEO, will deploy to ensure XXX-Car's competitiveness both in domestic & global market in the long run.

THANKS

This sentence should be your guide. Make up a checklist to make sure all of this is covered. Your teacher wants you to demonstrate your knowledge of the concepts s/he has taught by applying them to this case. Jot down the key course ideas that apply to this case and make sure you include them. These should include corporate, business, and functional strategies as these have been defined and categorized by your instructor. Your answer should address both domestic and global competitiveness and must have both immediate and long term effects.

These headers, then, should probably be somewhere in your answer: corporate strategies, business strategies, functional strategies, domestic competitiveness, global competitiveness, immediate effects, long term effects.

It also wouldn't hurt to do some research on how real car companies have been handling economic pressures. The American car industry really has been suffering from the sorts of problems outlined in the assignment, so why not find out what strategies various auto companies have tried, and which have shown some likelihood of being successful?

Right. I notice that the question refers to your own reading as well as course materials, so clearly the instructor is expecting you to do some research.

Dear Moderators
Thank you for the tips.
Yes. I'd to a certain extent conduct minor research.