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The Effects of the Commercialization of Blogs


RoxanneH 1 / -  
May 20, 2013   #1
Dear all,

I am a communication and media student from Rotterdam (The Netherlands) and at the moment, I am studying the effects of the commercialization of fashion blogs for my dissertation. Today, more and more influential bloggers are posting reviews about products or promoting certain pieces of clothing, simply because they get paid to do so. I am wondering if this affects the purchase intention of the reader; will the purchase intention of the reader be lower when the reader knows the blogger was sponsored to promote a particular type of product? To find out I set out an experiment. If you are a reader of one of the following blogs, please, help me out by filling out one of my surveys! I still need a whole lot more respondents! And of course, enlighten me with your opinions about this matter here!

Readers of Man Repeller:
erasmushcc.qualtrics. com/SE/?SID=SV_0CG38WQ3p88MbBP
erasmushcc.qualtrics. com/SE/?SID=SV_eerR2b8LoE88gkZ

Readers of Song of Style:
qtrial.qualtrics. com/SE/?SID=SV_2f15494XJCPsIJL
erasmushcc.qualtrics. com/SE/?SID=SV_bCLZzy4Nw3eIVY9

Of course, I will fill in yours too if you want!

Thank you in advance for helping me graduate!

Best, Roxanne
HuangVera - / 1  
May 29, 2013   #2
As for me, commercialization of Blogs is good.
The first reason is that most people are too busy to watch news and fashion show(also it is too long to watch)
if someone can post the latest trend of fashion, we do not spend much time in doing so.
Secondly, the commercialization provides a way to earn money for some people,
and this is a effective way since a large amount of people are able to use computers and Internet,
It is better earning money rather than waste time on meaningless activities .


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