Hi Friends !!
Time has come for me to put forth my topic for PhD.
Pharma marketing has always been my area of interest. I have certain ideas for the topic, bt m not able to put up the statement. Need ur Help !!! :(
The key words are : customer satisfaction, customer retention strategy, consumer behavior, rural marketing strategy, customer perception towards promotional activities, .
I think rural marketing can be a prospective topic with reference to Indian Pharma Market, looking into the unorganized but high potential status of the market.
I have not reached at any conclusion. Kindly suggest me.