Assignment on Marketing Plan for a Company

Hi,

For my assignment I need to write a marketing plan for any company. Can you suggest me as where can I find the information about the companies.

Greetings!

It depends upon the company, of course, but you might be amazed at how much useful information you can find on the company's own website. For example, I once did some research on a product manufactured by only one pharmaceutical company. I did not hold out a lot of hope that the company's website would be very helpful, but I was wrong--I found all kinds of information there, from the history of the company to their generic products, to their proprietary products, even their investors. So, start there, with the company itself. It sounds like you can choose whichever company you want, which is good, because you can pick one that receives a lot of press and which researchers who write for professional journals like to make reference to. Think big, and you'll have an easier time finding sources. Be sure to check your school library's databases for peer-reviewed journals in the field, as well.

I hope this helps!

Thanks,

Sarah, EssayForum.com