Christopher
Member Threads: 5
Posts: 33 Joined: Feb 8, 08
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Edited by: Christopher
Jun 15, 08, 11:12am ¦ #1
Apple Inc. has maintained an image synonymous with stunning modern design, appealing usability and durable functionality and wins the teen market, since teens are often among those to start wildly; they are a potential group who become more techs savvy and more conscious of the products physical appearance which lead a successful trend in technology. As a result, Apple's has risen with the triumph of the iPod. The iPod is a trend that is rapidly expanding and changing music consumption patterns. On the other hand, Apple IPod has adopted the differentiated market for its products as the products are characterised in age, gender and desire for image. IPod differentiated market segmentation characterized in age, gender and desire for image and creating product desirability mainly to middle and high class. It is due to their product's price is relatively high in the IT product market. Under the studies of Houston Chinatown (2005), it appointed that '...Apple is very intellectual in the way they marketed and designed their product and the creative designation of iPod was given a sleek and sexy look and was marketed at young, style conscious, music enthusiasts. It has successfully created a fantastic brand with the all white look, with the white earphones being featured prominently in adverts'. It can be supported by the statement in Desinformado.com (2008), '...the marketing behind the iPod was and is still excellent, trendsetting, and joyful and has done its job, put the iPod everywhere in an entertaining manner, everybody enjoys those well done ads, the music, the images, the strategy worked for the iPod'. The iPod has received thousands of free TV exposure, people showing their favourite mp3 to everybody and this represents a bigger than expected and unpaid marketing campaign. In delighting both teenagers and young executives with highly innovative products can influence their buying behaviour and boost the company sales. Predominantly, Apple IPods is aimed at young adults and teenagers and their product is used by young adults and teenagers and for both male and female. Despite of it, iPod also targeted their market at the niche market creating product desirability in middle and high class level that have a passion or interest in music and literature. Hence, iPod has proven to be the most successful duo, the iPod has taken as the portable music industry by storm, Portable Media Players (PMPs) and Video iPods lead to a new generation of devices that offer entertainment on the go which occupy the eyes, ears, and hands simultaneously represent a ready market for Apple Inc.
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EF_Team5
Moderator Threads: -
Posts: 2702 Joined: Apr 22, 08
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Good morning.
Here are my suggestions:
"Apple Inc. has maintained an image synonymous with stunning modern design, appealing usability, and durable functionality which wins the teen market since teens are often among those to start wildly What does this mean?; they are a potential group who become more tech-savvy and more conscious of the product's physical appearance. This leads to a trend in technology. What does teenagers being wild have to do with better technology? Tie this in better or remove it. As a result, Apple has risen with the triumph of the iPod. The iPod is a trend that is rapidly expanding and changing music consumption patterns. On the other hand, Apple;s iPod has adopted the differentiated market for its products as the products are characterised according to age, gender, and image consciousness. iPod's product desirability is mainly targeted toward middle to high class consumers. This is due to their product's price being relatively high in the IT product market. Under the studies of Houston Chinatown (2005), "...Apple is very intellectual in the way they marketed and designed their product and the creative designation of iPod was given a sleek and sexy look and was marketed at young, style conscious, music enthusiasts. It has successfully created a fantastic brand with the all white look, with the white earphones being featured prominently in adverts". This opinion is supported by Desinformado.com. "...the marketing behind the iPod was and is still excellent, trendsetting, and joyful and has done its job, put the iPod everywhere in an entertaining manner, everybody enjoys those well done ads, the music, the images, the strategy worked for the iPod" (2008). The iPod has received thousands of instances of free TV exposure, people showing their favourite mp3 to everybody and this represents a bigger than expected and unpaid marketing opportunity. In delighting both teenagers and young executives with highly innovative products, Apple can influence consumers' buying behaviour and boost the company sales. Predominantly Apple's iPod is aimed at young male as well as female middle to upper class teenagers and adults. This statement is out of order; it should be placed further up in your essay when you mention the income class the first time. iPod has proven to be the most successful duo What is the other product? A duo consists of two things; your essay is only concerned with the iPod. The iPod has taken the portable music industry by storm. Portable media players (PMPs) and video iPods lead a new generation of devices that offer entertainment on the go that occupy the eyes, ears, and hands simultaneously."
Regards, Gloria Moderator, EssayForum.com
Gloria, EssayForum.com
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Christopher
Member Threads: 5
Posts: 33 Joined: Feb 8, 08
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Thank you very much!
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EF_Team5
Moderator Threads: -
Posts: 2702 Joined: Apr 22, 08
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You are welcome.
Regards, Gloria Moderator, EssayForum.com
Gloria, EssayForum.com
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Christopher
Member Threads: 5
Posts: 33 Joined: Feb 8, 08
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T.Q...still seek for improving...
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EF_Team5
Moderator Threads: -
Posts: 2702 Joined: Apr 22, 08
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Good afternoon.
17% of this essay is plagiarized from various websites. Ensure that you are properly citing your sources and then post again.
Regards, Gloria Moderator, EssayForum.com
Gloria, EssayForum.com
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