E-marketing coursework

Hello,

I have a coursework with the title "Using examples with which you are familiar or using your own case studies, critically explore the extent to which online value proposition of organisations is defined by and/or defines their core marketing model and strategy". Can you advise on how I should structure my writing?

Thanks

Greetings!

This is a fairly specialized field, of course, so I can't tell you specifically what to include, but I can give you some general guidelines for writing this type of paper. First, decide on what your thesis statement will be. Adopting a position on one side or the other of the issue being discussed is the usual way to craft a thesis statement. Thus, you would say either something like "Online value proposition of organisations both defines and is defined by the organisations' core marketing model and strategy" or, if your research shows this not to be the case, your statement would be more likely to be "Online value proposition of organisations neither defines nor is defined by core marketing model and strategy." This is a bit simplistic, but that's the general direction it would go. Then, your following paragraphs would support your thesis; this is where you bring in the case studies which support your views. If there are case studies which support the opposite position, you would mention some of them, but explain why they are not persuasive. Finally, you will conclude with a paragraph which summarizes the major points of your paper and restates your thesis, in slightly different wording.

I hope this helps!

Thanks,

Sarah, EsssayForum.com

Many thanks

You're welcome!

Sarah, EssayForum.com